Brand Design Playbook (Hardcopy)


A short & simple D.I.Y. branding template. A structured approach to finding the voice and image of your brand you wish to project onto the world. Available in English or Latvian. A5 size. 20 pages. Version 5.0


    Printed playbooks are limited edition only. 5th edition in total of 80 playbooks.

    People trust brands they recognize.

    The Brand Character Playbook helps you to define the feel, voice & image of your brand as it were a person to then use the character as a guide and inspiration for marketing communications and even sales. Use this method when starting out or when you want to refresh your existing company image.


    The playbook guides you through different questions to explore & discover new aspects of your business idea, project or existing company. It includes thinking, writing & drawing. In the last pages of the playbook, you build up the character and lastly fill the Summary Page with all the answers you have found throughout the book. Summary page can also be used a short brand style-guide. 


    Playbook includes various brand-defining methods, remixed and presented in short & simple way.


    Possible side-effects, based on customer feedback :)

    - Ideas for marketing campaigns

    - Ideas for product packaging design

    - Ideas for the name of your project

    - More clarity about how to present the project

    - More clarity about who is the target audience 



    Playbook will be mailed to you in a cardboard envelope with a tracking number anywhere in the world. 


    Shipping in Latvia: 1.99 EUR (VAT included)
    Shipping to all other countries worldwide: 2.99 EUR (VAT included)
    Orders over 50 EUR: FREE SHIPPING


    You will receive an email update when the package is being dispatched or ready for pick-up.


    "I think all my friends in my field would get a lot out of this book. We don't have marketing, sales studies and most will still become entrepreneurs."

    - Onerva Franck, Graphic Designer from Finland


    "This book appeared right in time: when I started building my biggest project and everything had been managed in digital tools. But this book is about something more: it asks you about the values, pains, motivations. It asks and advice things that rarely pops in the head while creating your business. This makes you fall in love with your idea."

    - Greta Galubauskaite, UI/UX instructor, Lithuania


    "Absolutely loved her brand character playbook! Super cool design and very easy to follow. Absolutely awesome work!"

    - Tahlia Henderson, Business Analyst at Volstrom, Monaco


    "In only 3 hours, Arta saved me months of work and wasted time. I like to think of her playbook as the Business Model Canvas of Branding - it is like a practical crash-course in branding. It also enables you to get creative and write down things you never knew you that you knew! We used her playbook to guide a creative process that helped me learn and discover more about my own idea. She helped me look at my business idea from another angle and to help me communicate my messages more clearly. She helped me define the right words to use, simplified my tagline and actively involved me by making me express my ideas through drawing images - this led to the design of my logo."

    - Mike Newman, CEO of Little Green, energy innovation, UK


    "Besides being probably the most positive person I know Arta is a true professional. Arta helped me and my company define our brand in the early stages. The guidelines she has put in her playbook are just the right thing for an early stage startup as well as for any company who wants to create a defined face. It makes you think of your company as a person and its values. I see it as exactly the right approach. In addition, the exercises in the playbook make you really think it through so that the all in all message is loud and clear once finished. She and her playbook make you think in a way you have not thought before!"

    - Martin Vares, CEO of, Estonia


    "Something never seen before, but absolutely amazing!"

    - Sabine Suorsa, Project Manager at South-Eastern Finland University of Applied Sciences


    "The Brand Character Playbook workshop gave me more clarity of how to position my project to the viewers. I really enjoyed the process and the book." 

    Agnis Stibe is a Professor of Transformational Sociotech Design, ESLSCA Business School Paris, MIT Media Lab.


    Happy Playbooks are design-thinking tools for solving life & work-related challenges. All of the Happy Playbooks have a common mission - to educate in a playful way. To inspire for action. And to strengthen our creative muscles. 


    Books guide you through a structured thinking process and help to maintain focus on the task, providing a place where you can write down the most important details form the process.


    Playbooks are suitable for grown-ups as well as youngsters. Useful for individual work and as a tool for teams, consultants, teachers and parents.


    Because I'm so confident that you will have FUN and BENEFIT from using Happy Playbooks, I offer a 14-day no-questions-asked return policy, except on sale items.


    If, for some reason, your playbook is not what you hoped it would be, simply email within 14 days of receiving your order to let me know you'll be returning the item. It will be your responsibility to return the item to me. Once I receive the item back in 'pristine' condition, I will happily refund your money minus the outbound shipping fee.

+371 26322263

London, UK / Riga, Latvia

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© 2020 by ARTA CITKO.​