"I think all my friends in my field would get a lot out of this book. We don't have marketing, sales studies and most will still become entrepreneurs."
- Onerva Franck, Graphic Designer from Finland
"This book appeared right in time: when I started building my biggest project and everything had been managed in digital tools. But this book is about something more: it asks you about the values, pains, motivations. It asks and advice things that rarely pops in the head while creating your business. This makes you fall in love with your idea."
- Greta Galubauskaite, UI/UX instructor, Lithuania
"Absolutely loved her brand character playbook! Super cool design and very easy to follow. Absolutely awesome work!"
- Tahlia Henderson, Business Analyst at Volstrom, Monaco
"In only 3 hours, Arta saved me months of work and wasted time. I like to think of her playbook as the Business Model Canvas of Branding - it is like a practical crash-course in branding. It also enables you to get creative and write down things you never knew you that you knew! We used her playbook to guide a creative process that helped me learn and discover more about my own idea. She helped me look at my business idea from another angle and to help me communicate my messages more clearly. She helped me define the right words to use, simplified my tagline and actively involved me by making me express my ideas through drawing images - this led to the design of my logo."
- Mike Newman, CEO of Little Green, energy innovation, UK
"Besides being probably the most positive person I know Arta is a true professional. Arta helped me and my company define our brand in the early stages. The guidelines she has put in her playbook are just the right thing for an early stage startup as well as for any company who wants to create a defined face. It makes you think of your company as a person and its values. I see it as exactly the right approach. In addition, the exercises in the playbook make you really think it through so that the all in all message is loud and clear once finished. She and her playbook make you think in a way you have not thought before!"
- Martin Vares, CEO of Fractory.co, Estonia
"Something never seen before, but absolutely amazing!"
- Sabine Suorsa, Project Manager at South-Eastern Finland University of Applied Sciences
"The Brand Character Playbook workshop gave me more clarity of how to position my project to the viewers. I really enjoyed the process and the book."
Agnis Stibe is a Professor of Transformational Sociotech Design, ESLSCA Business School Paris, MIT Media Lab.