Brand Character Summary Paper is a one-page cheat-sheet for internal use in company. Mainly for marketing purposes. Print it > fill it > and stick in on the wall for everyone to be on the same page. This page.
WHAT IT DOES?
It can help you to stay visually & verbally consistent in your communication through many different marketing channels we have today: website, social media posts, newsletters, videos, printed media, events and even customer support and direct sales. Every new member of your company should know who the Brand Character is. How it looks, sounds, feels & what it likes to do and so on.
Originally I created this template as the final step of defining the brand character in