Brand Character Playbook - a creative branding template

May 4, 2018

A 20-page template for discovering your brand personality by Arta Citko. 




It is a book where you can write & draw. The playbook is a 6-step journey through which you can discover new aspects about your project and your brand character a.k.a. brand personality. And you will have a result in the end. And it can be done in a few hours.



The Brand Character Playbook helps to define the feel, voice & image of your brand. 



It clarifies what colours to use in visuals. What tone of voice to speak. What are the main shapes & symbols. What are the guiding values. For consistency across different communication channels. And it is fun.






Is it for me?


Most useful for: 

> startup founders ​

> self-employed​ 

> designers​

> project managers


.. and for anyone with a business idea. 




How does it work? 


There are tasks where you write. There are tasks where you draw. And there are tasks where you dream. Then comes the final task. It has questions on the left side. You draw the answers on the right side. You have filled all the page. And there you have it! Your brand character is alive! YAY!


First you answer questions. Then your answers build the brand character. 




Who made it? 


Hi, my name is Arta Citko. I'm a creator of many projects and a designer with a background in many things, including branding, mentoring, advertising, social media marketing, start-ups & entrepreneurship. I've also managed to start 2 companies and write 2 books. I like to draw. That is why I drew a book. A book where you can draw.



How does it help?


With playbook method you can experience how the little separate ideas and thoughts come together to create a bigger answer. Some people have found the right company name, a new tagline, some have got an idea of how the packaging will look like, some have found out more about themselves, some have defined their values for the first time, some have got a more clear picture of how to position the brand to people. 


With Brand Character Playbook you get non-material things on paper. 






“A brand persona is the collection of a business’ personality traits, attitudes, values and strengths ― human-like characteristics that are easy for customers to relate to and bond with."



With Brand Character Playbook there is no specific experience, education or training needed. 


I collected all that complicated knowledge during my last 10 years. And distilled here in a simple human version for you.