Brand Character Playbook - a creative branding template

May 4, 2018

A 20-page template for discovering your brand personality by Arta Citko. 




It is a book where you can write & draw. The playbook is a 6-step journey through which you can discover new aspects about your project and your brand character a.k.a. brand personality. And you will have a result in the end. And it can be done in a few hours.



The Brand Character Playbook helps to define the feel, voice & image of your brand. 



It clarifies what colours to use in visuals. What tone of voice to speak. What are the main shapes & symbols. What are the guiding values. For consistency across different communication channels. And it is fun.






Is it for me?


Most useful for: 

> startup founders ​

> self-employed​ 

> designers​

> project managers


.. and for anyone with a business idea. 




How does it work? 


There are tasks where you write. There are tasks where you draw. And there are tasks where you dream. Then comes the final task. It has questions on the left side. You draw the answers on the right side. You have filled all the page. And there you have it! Your brand character is alive! YAY!