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Practical self-coaching workbooks created by a Designer and Certified Coach Arta Citko and co-authors. 






"Absolutely loved her brand character playbook! Super cool design and very easy to follow. Absolutely awesome work!"


- Tahlia Henderson, Business Analyst at Volstrom, Monaco




“We just bought the whole suite of Playbooks and can’t wait to use them with our students this term! They are the perfect tool for our holistic education model that focuses on supporting our students to build and apply their skills to achieve their learning, life and work goals. 


Our students who have trailed the career direction and healthy habits books over the holidays LOVE them! The make complex processes fun and engaging and enhance the learning experience. Being able to record all their thinking, ideas and plans in one handy place, rather than on lots of different worksheets, is also a Dream for students and teachers alike!”


- Nia Lewis, Learning Architect at Youth Inc., Australia




"I think all my friends in my field would get a lot out of this book [brand character playbook]. We don't have marketing, sales studies and most will still become entrepreneurs."


- Onerva Franck, Graphic Designer from Finland




"In only 3 hours, Arta saved me months of work and wasted time. I like to think of her playbook as the Business Model Canvas of Branding - it is like a practical crash-course in branding. It also enables you to get creative and write down things you never knew you that you knew! 


We used her playbook to guide a creative process that helped me learn and discover more about my own idea. She helped me look at my business idea from another angle and to help me communicate my messages more clearly. She helped me define the right words to use, simplified my tagline and actively involved me by making me express my ideas through drawing images - this led to the design of my logo."


- Mike Newman , CEO of Little Green, energy innovation, UK





"This book [brand character playbook] appeared right in time: when I started building my biggest project and everything had been managed in digital tools. But this book is about something more: it asks you about the values, pains, motivations. It asks and advice things that rarely pops in the head while creating your business. This makes you fall in love with your idea."


- Greta Galubauskaite, UI/UX instructor from Lithuania




"Besides being probably the most positive person I know Arta is a true professional. Arta helped me and my company define our brand in the early stages. The guidelines she has put in her playbook are just the right thing for an early stage startup as well as for any company who wants to create a defined face. It makes you think of your company as a person and its values. I see it as exactly the right approach. 


In addition, the exercises in the playbook make you really think it through so that the all in all message is loud and clear once finished. She and her playbook make you think in a way you have not thought before!"


- Martin Vares, CEO of, Estonia




"Something never seen before, but absolutely amazing!"


- Sabine Suorsa, Project Manager at South-Eastern Finland University of Applied Sciences




"The Brand Character Playbook workshop gave me more clarity of how to position my project to the viewers. I really enjoyed the process and the book." 


- Agnis Stibe, Professor of Transformational Sociotech Design, ESLSCA Business School Paris, MIT Media Lab




"Artas ideas are wonderful, I am very happy to cooperate! :)"


- Zane Veinberga, Psychologist and co-author of Stress Management Playbook, Latvia




"About Arta's 'Career Playbook' - This little book made me smile. It showed me than not only some but all of my ideas can be turned into a business. It also made me realise that I don't know much about other people and brands that do things similar to my ideas. 


Taking this zoomed out perspective of my career plan led me to see new connections between my ideas, which also gave me completely new ideas. This book helps to step out from all the imaginary boundaries that limit us to take important small steps towards our big goals.


It would be very useful to anyone trying to decide their life path, especially students. In my opinion, every student should go through this kind of self-evaluating book, maybe even regularly to see how their interests and desires change over time. I hope it gets out there!"


Rihards Aniņš Youth worker & DJ from Latvia




"It is amazing the watch Arta work. She brings an incredible amount of thoroughness and initiative with her clients. Arta does that by bringing forward her self-invented methods to exercise the client's intuitive imagination.

She shares freely colourful depictions of how her client could leave a memorable mark in the marketplace. I would call her visuals fresh, juicy, daring and alive.


And even more important than all of that is the energy Arta has - a positive vibrancy about her that uplifts all others. 


- Niklāvs Matusevičs , Economics student from Latvia




"Doing my day 4 now [Good Habit Playbook], looooove it! Helps me so much in daily life, thank you!!! "


- Gunta Barina, Psychology student from Latvia



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