Fonts can make your SaaS product feel polished or painfully amateur. This guide breaks down 20 open-source fonts and 20 ready-made pairings that are easy to use, look professional, and keep your brand consistent — no design degree required.

Typography is more than aesthetics in SaaS — it impacts usability, brand perception, and trust. But should your product interface use the same font as your marketing website and campaigns? This post breaks down the pros and cons, best practices, and how to strike the right balance between consistency and creativity.