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Design tips, useful templates & a little bit of inspiration


Top 20 open-source fonts (and pairings) for SaaS products
Fonts can make your SaaS product feel polished or painfully amateur. This guide breaks down 20 open-source fonts and 20 ready-made pairings that are easy to use, look professional, and keep your brand consistent — no design degree required.
Arta Citko
Oct 7, 20254 min read


Branding basics. What to start with?
What creates your brand image (personal or company), why you need to keep your brand image consistent, how can a style guide help here, what
Arta Citko
Jul 27, 20184 min read


Why you should define your brand character
Here is a tool that can make you more competent. A short book full of good perspective-shifting questions named “Your Brand Character Playbo
Arta Citko
Jul 6, 20182 min read


Brand Character Playbook - a creative branding template
The business model canvas of Branding. A playful guide in creating your brand persona and your first brand guidelines.
People trust brands
Arta Citko
May 4, 20184 min read


A very simple Brand onepager template
Free PDF branding template. Basic branding template that you can print, fill and stick on the wall. Great for startups.
Arta Citko
Dec 5, 20172 min read
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