A very simple Brand onepager template

Arta Citko
Dec 5, 2017
2 min read

Updated: Oct 17

The Brand Character Summary Paper is a short brand onepager template for internal use in your business. Mainly for planning & brainstorming purposes when you're just starting to define it. Print it > fill it > and stick in on the wall (or share online) for everyone involved to be on the same page – this page.

Here's the summary template

Brand Onepager can help you to stay visually & verbally consistent in your communication through many different marketing channels we have today:

website,
social media posts,
newsletters,
videos,
printed media,
events,
even customer support and direct sales, etc.

Every new member of your business should know your brand characteristics, how it looks, sounds, feels & what it likes/dislikes, and so on.

Usually, the next step after filling this brand character summary is putting together a brand style guide (see example). And I can help you with that. But let's talk about it another time.

I have noticed a lot of new businesses (startups, self-employed, etc) have nice looking visuals but often lack consistency in their visuals.

For example, each Facebook post looks different from the previous posts + presentation looks like from a different company. That is like having a friend who every time looks & talks like a different person.

To become memorable to your followers & customers you want to have your voice and looks consistent. Take for example Adidas. You recognize those 3 stripes immediately. Same with Facebook blue color. Or McDonald's red + yellow. Or Coca Cola hot red + white curvy lines. You name it! Probably the best example is the cross and it's brand character - Jesus. Some pray for it, some hate it, some are scared of it. Well, that is the power of good and consistent branding.

The best thing to start with would be defining the elements you are going to use and then stick to them. For this purpose, you can use this free template.