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Foundership Playbook (PDF)

Foundership Playbook (PDF)

Foundership Playbook is a practical guide with questions & exercises that help kids discover what it takes to become a founder. Most suitable for 8-14 year-olds. Created in collaboration with Kaidi Ruusalepp.


    A short & practical workbook that educates in a playful step-by-step way. The book is for everyone who wants to become a founder one day. It does not matter how young or old you are. The only rule is you need to have at least one project or business idea you can work on throughout the playbook, that will help you understand all the bits and pieces of foundership. That will give you an understanding of how to apply the new knowledge to other projects too.


    "My hope is that with this playbook we’re inspiring lots of young people (and not only!) to take action to set up their own initiatives, practice founding and build great things and teams." - Arta Citko



    What is the story behind this playbook?


    I saw Kaidi’s inspiring speech at Latitude59 in Tallinn, Estonia on May 25th. I immediately fell in love with her message and I saw how her message can be turned into a playbook. The structure of her speech, the topics was exactly like chapters of a book would be — the vision, the mindset, the team, the network and so on. And the energy she shared it with, moved me. It was clear that she had something bigger to share with the world and I had an idea how to do it with a playbook!


    After Kaidi's speech, I reached out to her, showed my playbooks and offered to collaborate, to make a playbook based on her speech, and she was immediately in!


    Less then 2 months later, we launched the Foundership Playbook with exercises that teach what it takes to be a founder and how to develop a founder state of mind


    After the purchase, you will receive a download link.
    1. Download  / 2. Print / 3. Have fun!


    Page size: A4

    Pages: 13


    Happy Playbooks is a support tool for creative processes in a paper workbook form and now also as printable worksheets. 


    It guides through a structured thinking process and helps to maintain focus on the task, providing a place where the user can write down the most important details form the creative process and to "connect the dots" ar the end. It also functions as an archive.


    Both, the paper playbooks and the printable worksheets are suitable for grown-ups and for students. For individual work and workshops, as a tool for teams, consultants, teachers and parents.


    “We just bought the whole suite of Playbooks and can’t wait to use them with our students this term! They are the perfect tool for our holistic education model that focuses on supporting our students to build and apply their skills to achieve their learning, life and work goals. 

    Our students who have trailed the career direction and healthy habits books over the holidays LOVE them! They make complex processes fun and engaging and enhance the learning experience. Being able to record all their thinking, ideas and plans in one handy place, rather than on lots of different worksheets, is also a Dream for students and teachers alike!”

    - Nia Lewis, Learning Architect at Youth Inc., Australia


    Each purchase represents one license for one user. 


    For large volume license orders for organizations or educational institutions please mail me at

Sales Tax Included
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