Branding. What to start with?

July 27, 2018

/6min read/


This article is for startups, founders, self-employed and basically any new company or project manager.


We are going to very briefly look at:


1. what creates your brand image (personal or company brand),

2. why you need to keep it consistent,

3. how can a style guide help here,

4. what to include in your first style guide,

5. how to use it.



// Hello, I am Arta Citko and this is my take on branding basics - advice to founders from a designer’s (and founders as well) perspective.




Your branding = Your image 


If marketing is more about what you say, then branding is more about how others see you. Your image. (Btw, not only how they see, but also hear and what emotions you radiate.)